Which products and services are actually relevant to people in a rapidly changing world? How do you evaluate your processes in this context? How do you ensure that your products and key processes increase customer engagement?
Design ethnography and co-creation offer you the opportunity to find the starting point for innovation in the concrete experiences of your customers and employees, in values and relationships and is a fundamentally different way of thinking about strategy and innovation.
We support you in thinking about products and processes in a participatory and sustainable way:
- Check of product and service portfolio
With relevant stakeholders, we evaluate existing products and services and identify the most important, possible steps for change.
- Optimisation and redesign of the product and service portfolio
In a customised co-creation process, we design products and services. A challenge such as reducing food waste can be the starting point for a new business model (see I Love Brot) or an interactive calendar can make life with dementia easier (see Memento).
Co-Creation supports tailor-made solutions for quality cooperation that also position you as an attractive employer. How we work? Methods and cases provide insight.