Maß Greisslerei

Maß Greisslerei
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Shopping made to measure

Zero Waste saves packaging waste and is therefore better for the environment. It questions our consumer behaviour, saves resources and energy. For Lunzer’s Maß-Greisslerei, Studio Dankl has used service design methods to change shopping habits and make made-to-measure shopping attractive.

Maß Greisslerei
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Background

The organic grocery store offers all food unpackaged, which is good for the environment, but it means changes to the way you shop. Customers are invited to bring their own multi-purpose containers and thus make “made-to-measure” purchases.

 

Studio Dankls approach

Access to packaging-free shopping should be made attractive through design. Service design methods such as interviews, workshops, and test shopping on the construction site were introduced to rehearse and improve processes. Additional offers such as shop-and-pack services, snack boxes, and producers’ round tables were developed.

„Kathrina’s way of working is very precise and efficient, without sacrificing her creativity. The development of a new shopping process – and bring this change to the customers – was a big challenge. Every day we see new customers change their behaviour through Kathrina’s design.“

Andrea Lunzer (Founder, Lunzers Maß-Greißlerei)

Lunzer’s Maß-Greisslerei is a pioneer of unpacked shops, awarded the City of Vienna’s Environmental Prize.

Result

The interplay of new services, strategic design, and interior design resulted in a new shopping experience that focuses on conscious, informed shopping. This includes product information such as storage tips and original recipes from Grandma Lunzer. The project received the Environment Prize of the City of Vienna 2014.

„Involving customers at a very early stage has given security. To this day, I go back to that experience and know that an evidence-based decision was made: Through Kathrina’s approach, we were able to simulate a shopping situation with minimal effort that produced maximum output.“

Andrea Lunzer (Founder, Lunzers Maß-Greißlerei)

Client: Andrea Lunzer. Services: Service design and interior design. Photos: Paul Bauer. Graphic design: Seite Zwei

Together with customers, a new, packaging-free shopping experience was developed.

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